Attracting Talent

Attracting diverse talent to choose tourism and hospitality as a career of choice is vital for the sector to continue to grow and thrive in the future.

It is also important that inaccurate perceptions of work in the sector are challenged and that the breadth of exciting and rewarding career opportunities are promoted effectively. Tourism and hospitality businesses have a crucial role to play in doing this.

Explore the links provided below to discover various organisations that can assist you with effective talent attraction strategies.

Advice and Top Tips for Attracting Talent in Tourism and Hospitality

Attracting top talent to the tourism and hospitality sector requires strategic planning, creativity, and an understanding of what potential employees value. Below are actionable tips and answers to common questions to help you build an effective talent attraction strategy:

  • A: Use clear, engaging language and highlight what makes your organization unique. Include specifics about benefits, and the positive impact of the role. Use visuals, such as employee photos and videos, to bring your posting to life.

    Go beyond competitive pay by offering benefits like professional development, mentorship programs, travel perks, and recognition programs to make your roles more attractive.

    Develop a strong employer brand by showcasing your organization’s values, mission, and culture. Positive employee reviews and a strong presence on career sites can go a long way.

  • A: Engage with young people through platforms they use, like Instagram, TikTok, and LinkedIn. Showcase the excitement and diversity of careers in tourism & hospitality through engaging content, partnerships with schools, and programs like internships and apprenticeships.

    Build relationships with schools, colleges, and universities to create awareness of career opportunities. Offer internships, apprenticeships, or shadowing experiences to attract young talent.

  • A: Start by reviewing your recruitment practices to ensure they’re inclusive. Partner with organizations that specialize in connecting diverse candidates with employers. Promote your commitment to diversity and inclusion through your website and marketing materials.

    Create a workplace culture that celebrates diversity and ensures equal opportunities for everyone. Use inclusive language in job advertisements and actively engage with underrepresented groups to broaden your talent pool.

  • A: Offer regular feedback, growth opportunities, and recognition. Provide clear paths for career advancement and foster a supportive workplace culture where employees feel valued and heard.

    Highlight clear career pathways and development programs within your organization. Showcase success stories of employees who have grown within your business to inspire and attract candidates.

  • A: Use testimonials from current employees to counter stereotypes and showcase the rewarding nature of the work. Address common misconceptions about long hours and demanding schedules by promoting flexible working opportunities, career progression, and the skills employees can gain in the sector.